Free download and read ebooks online If Then - How Simulmatics Corporation Invented The Future by Jill Lepore full book PDF ePUB Audiobook. Download a free ebooks and kindle audiobook If Then - How Simulmatics Corporation Invented The Future with ISBN id 9781631496103 full page with book summary. Jill Lepore book PDF ePUB of If Then - How Simulmatics Corporation Invented The Future published by in 2020-09-15. If Then released with category History with total 432 pages.
If Then - How Simulmatics Corporation Invented The Future by Jill Lepore download book pdf epub
The Simulmatics Corporation, founded in 1959, mined data, targeted voters, accelerated news, manipulated consumers, destabilized politics, and disordered knowledge--decades before Facebook, Google, Amazon, and Cambridge Analytica. Silicon Valley likes to imagine that it has no past, but the scientists of Simulmatics are the long-dead grandfathers of Mark Zuckerberg and Elon Musk. Borrowing from psychological warfare, they used computers to predict and direct human behavior, deploying their "People Machine" from New York, Cambridge, and Saigon for clients that included John Kennedy's presidential campaign, the New York Times, Young & Rubicam, and, during the Vietnam War, the Department of Defense. Jill Lepore, distinguished Harvard historian and New Yorker staff writer, unearthed from archives the almost unbelievable story of this long-vanished corporation, and of the women hidden behind it. In the 1950s and 1960s, Lepore argues, Simulmatics invented the future by building the machine in which the world now finds itself trapped and tormented, algorithm by algorithm.
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